A Cannabis Education Company
About us
We’re a cannabis education company built on one simple belief: when people understand how cannabis works, they can create the experience they want—safely, confidently, and without the guesswork.
Our approach blends evidence-based education with the science, history, and culture that shape cannabis today.
We serve two communities:
Consumers—from the curious beginner to the seasoned user wanting a deeper understanding, and
Budtenders—who are the industry experts and deserve access to better tools that support the people they serve.
Everything we teach is designed to be relatable, useful, and grounded in truth.
Our purpose is simple: to help you create the cannabis experience that you want.
What we do
We give consumers and budtenders the tools they need to make sense of cannabis and use it with confidence.
For Consumers
We help you understand what to expect, how to dose safely, and how to match products to your goals. We fill in the knowledge gaps you may have, using evidence-based research, science, history, and culture. The Consumer's Guide To Cannabis is a practical tool that answers all the questions you have. Download it for free.
For Budtenders
We offer clear education rooted in science and real-world retail experience.
The Plant Menu, Product Profiles, talking to beginners, handling tough questions—all the things that help you support customers and be seen as the professional you are.
Whether you’re new, experienced, or somewhere in between, our work gives you the clarity you need to do yours.
The Tool You Need
The Consumer’s Guide to Cannabis shows you how to understand the plant, choose your products, avoid the mistakes most beginners make, and design a personal Product Profile you can take into any store with confidence.
Beginner-Friendly - Designed for Everyone
Most people walk into a dispensary hoping for a certain experience—better sleep, less stress, a calmer mind—but still feel unsure about what to choose or how much to take. The information is out there, but it rarely feels clear or consistent.
The Consumer’s Guide to Cannabis fixes that.
It gives you a simple way to understand how cannabis works, what separates one product from another, and how to match products to the experience you want.
Inside, you’ll learn:
• how to set clear goals for your cannabis use
• what each intake method actually does
• how to avoid the most common beginner mistakes
• how to build a personal Product Profile you can take to any dispensary with confidence
It’s free because great experiences start with better information.
Our services
We offer a wide range of programs designed to meet the unique needs of our clients. Our programs are flexible, affordable, and designed to help you achieve your goals on your own terms.
Community Sessions for Consumers
Cannabis education that’s practical, evidence-based, and easy to understand.
Designed for dispensaries, licensed producers, health events, and community organizations that want to offer trusted cannabis education to customers, staff, or the public.
Each session is customized to your goals and designed to engage with your audience.
Budtender Information Sessions
Training designed to help budtenders confidently match the right product to the right person. Backed by real science and practical evidence, we cover the Plant Menu, Product Profiles, working with beginners, boosting retention, and understanding what actually works for real people—giving your team the skills to build trust, improve customer experiences, and grow your business.
Brand Partnerships and Collaboration
Collaborate with us to bring accurate, engaging cannabis education to your customers and community.
Through co-branded content, workshops, and product-focused education, we help brands stand out with clarity and evidence-based information—building trust, strengthening customer loyalty, and supporting long-term business growth.
Infused Butter and Oil Service
Bring us your cannabis flower and we’ll turn it into activated, ready-to-use infused butter or oil.
Your flower is decarboxylated and infused using the Ardent FX for consistent, predictable results. Potency is calculated with a proven formula, and the final product is portioned into small, freezer-friendly containers.
Note: Regulations require that you provide the flower (licensed or home grow).
The Resource Library
Guides and tools that explain cannabis in simple, useful terms. Available anytime to help you make informed decisions.
The tool you need to know what to expect. Design your custom profile using the science that is The Plant Menu.
The recipe that you designed to have your best experience! Share with your Budtender and watch the magic happen.
Keep track of the products you use to identify what is working and not working for you.
The Budtender's Guide to Beginners
Coming soon.
The Tourists Guide to Cannabis
Coming Soon.
The Founder
Tammy Reilly
Tammy Reilly is a Canadian cannabis health specialist and educator focused on helping adults understand cannabis with clarity, confidence, and safety. Drawing on years of training experience across North America, she specializes in simplifying complex information so consumers can make informed choices.
Contact us
Location
Toronto, Ontario
Canada